In the complex and non-linear global business environments, where regulations tighten and consumer expectations soar, companies must shift their environmental, social and governance (ESG) responsibilities from the periphery to the core of their strategies.
But how to begin transforming your sustainability strategy?
That's where the Integrated Sustainability Strategy Transformation Model comes in. The model has been developed based on more than ten years of Dr Natalya Turkina’s conceptual and empirical research in Corporate Responsibility and Sustainability, Organisational Behaviour, Strategic and Change Management.
Here are the eight steps to formulate and implement your new sustainability strategy.
Phase I. Strategy Formulation
Step 1. Assessing the Opportunity or Problem: Assessing your organisation's current state and readiness for change within the enabling and constraining external requirements.
Step 2. Activating Managerial Reflexivity: Fostering managerial reflexivity to diagnose absent possibilities and possible absences and unlock the potential for transformative actions.
Step 3. Equipping a Change Coalition: Developing and supporting with resources a sustainability committee or unit to spearhead the transformation process.
Step 4. Formulating a Compelling Vision: Aligning your organisation’s vision with global sustainability standards and developing a strategy document reflecting this vision.
Phase II. Strategy Implementation
Step 5. Developing Change-Related Knowledge: Developing training programs and workshops to develop sustainability knowledge and skills among stakeholders.
Step 6. Coordinating (Non)Actions and (Non)Events: Strategically shaping the narrative of change and leveraging deliberate non-actions essential to achieve sustainability goals.
Step 7. Communicating Short-Term Wins: Reporting short-term wins to reinforce progress and raise awareness about short-term wins versus long-term expectations.
Step 8. Institutionalising Strategic Change: Anchoring changes in business practices, culture, and management succession to ensure long-term expectations are met in the long run.
This model will guide you through each step of the transformation journey, helping to embrace sustainability as a core aspect of your organisation's strategy.
Contact us to discuss how CEM Consultancy can assist your company in its unique sustainability strategy transformation.